With a sharp financial model and $20M+ raised, Mejuri tripled revenue and opened 29 stores in under 4 years
Who
Founded in 2015 by Noura Sakkijha, Mejuri is a Toronto-based fine jewelry brand redefining luxury by making high-quality, everyday jewelry accessible through a direct-to-consumer model. Designed with a modern consumer in mind, Mejuri champions self-purchase, sustainability, and transparency in its supply chain. With over 600 employees and 29 stores across Canada, the U.S., and the U.K., Mejuri has become a globally recognized Canadian success story in fashion and retail.
Situation
In January 2019, Mejuri was entering a new phase of growth. Having achieved strong early traction online, the company was preparing to scale operations and expand its presence in both digital and physical retail. To support this next chapter, Mejuri engaged our team to bring financial rigor and strategic clarity to its business model. The goal was to raise additional capital, gain deeper insight into customer behavior, and create a financial foundation to scale effectively.
Solution
We worked closely with the Mejuri executive team to support their growth and financing efforts by delivering:
- A Strategic Financial Model: We developed a robust financial model that was critical in analyzing customer acquisition efficiency, repeat purchase behavior, and customer lifetime value. The model also provided visibility into the performance of online vs. offline channels, informing both marketing allocation and store rollout decisions.
- Support for a $20M+ Capital Raise: Our financial work played a central role in Mejuri’s successful raise of over $20 million in growth capital. The model and accompanying materials provided investors with a clear picture of unit economics, growth trajectory, and market potential.
- Insights to Guide Omnichannel Expansion: By combining financial analysis with customer data, we helped Mejuri understand how to optimize between digital and physical retail, supporting its move into storefronts across North America.
Results
Our partnership helped Mejuri accelerate its trajectory and solidify its position as a standout Canadian brand. Over the course of our engagement:
- Raised $20M+ to support expansion
- Tripled revenue, with significant gains in both online and retail channels
- Expanded retail presence across Canada, the U.S., and the U.K.
- Built internal financial infrastructure to support sustainable, data-driven growth
Today, Mejuri is one of Canada's most celebrated consumer brands, combining world-class design with operational excellence and a deep understanding of its customer base.
